Launch Plan

Finalize Done & Gone Hauling name and tagline. Save final logo files for web, Facebook, print, and truck/trailer signage. Choose brand colors: charcoal, orange, white, and silver/gray accent. Create a simple business email address. Create a dedicated business phone/contact method or decide to use Messenger first. Write the main business description for social pages.

Create Facebook business page. Upload logo as profile image. Create or upload cover image using truck/trailer/logo. Add service area, contact info, and business description. Post official launch announcement. Invite friends/family/local contacts to like the page. Post truck and trailer photo with service list.

Create Marketplace listing for Junk Removal / Dump Runs. Create Marketplace listing for Furniture & Appliance Removal. Create Marketplace listing for Garage / Basement Cleanouts. Create Marketplace listing for Large Item Pickup & Delivery. Post in at least 5 local buy/sell/community groups. Post in at least 2 moving/rental/local help groups. Save the best performing ad copy for reuse.

Confirm truck and trailer are ready for local jobs. Gather gloves, straps, tarps, moving blankets, broom, bags, and basic tools. Confirm dump/recycling location hours and rough disposal fees. Decide official minimum pickup price. Use pricing calculator before quoting the first few jobs. Create a basic payment policy: cash or e-transfer upon completion.

Take before photos on every job where appropriate. Take after photos on every job where appropriate. Ask every happy customer for a Facebook review. Ask permission to post before/after photos without personal information. Post at least 3 completed job updates. Create a review screenshot folder for future ads. Track which posts generate messages.

Message 20 landlords or rental contacts. Message 20 realtors. Message 10 contractors or handyman businesses. Message 5 storage facilities. Message 5 moving companies. Follow up with anyone who replied but did not book. Save any warm leads for later follow-up.

Track every quote in the job tracker. Track every completed job with final amount and expenses. Record dump fees for each job. Record fuel and helper costs. Track resale items and resale profit. Identify which jobs were underpriced. Raise the minimum job fee if too many small jobs waste time.

Create a checklist for what to bring on each job. Create a script for confirming job details before arrival. Create standard refusal wording for hazardous materials. Create a simple quote confirmation message. Decide what jobs are not worth taking. Start a list of repeat/referral contacts.

Create Google Business Profile. Add logo, service area, phone/contact, and photos. Post first Google Business update. Ask customers to leave Google reviews once profile is active. Create or publish simple website homepage. Add contact form or quote request form. Add services, pricing starting points, and photo quote instructions.

Order business cards. Order magnetic truck signs or decals. Order basic branded hoodie or work shirt. Create simple invoice/receipt template. Create a quote sheet or message template. Create Facebook cover showing services. Start using consistent brand colors in all posts.

Push garage cleanouts. Push basement cleanouts. Push move-out junk removal. Push landlord cleanouts. Push realtor pre-listing cleanouts. Push large item delivery as a quick-cash service. Reduce focus on tiny one-item jobs unless nearby or profitable.

Buy or upgrade appliance dolly if jobs justify it. Add more ratchet straps and tie-downs. Add trailer toolbox if needed. Review trailer lights, tires, safety chains, and brakes. Plan winch setup for trailer front area. Create heavy item rules. Avoid unsafe loads even if the customer is willing to pay.

Follow up with all landlord contacts. Follow up with all realtor contacts. Follow up with all contractor contacts. Offer priority scheduling to repeat clients. Create a contact list of warm repeat sources. Ask repeat contacts what services they need most often. Create a quarterly check-in message for past customers.

Review total revenue from first 90 days. Review total estimated profit from first 90 days. Find top 3 lead sources. Find top 3 most profitable job types. Find job types that should be avoided or repriced. Calculate average job value. Decide if paid ads are worth testing again.

Create standard arrival checklist. Create load safety checklist. Create end-of-job cleanup checklist. Create photo/review checklist. Create quote intake questions. Create list of common dump fees. Create list of recyclable/resellable items.

Decide when a helper is worth hiring for jobs. Track jobs that could have been bigger with a helper. Track jobs lost due to scheduling or capacity. Research insurance needs. Research local business registration requirements. Research storage/garage rental costs. Research small yard or container storage options.

Find cost of renting a small garage. Find cost of renting yard space. Find cost of a storage container or sea can. Research zoning rules for storage or business use. Track how often resale items need temporary storage. Track how often tools/trailers/vehicles need secure storage. Decide when storage space pays for itself.

Create a resale inventory list. Create photo area for items being resold. Create pricing rules for furniture, tools, bikes, rims, and equipment. Create Facebook Marketplace resale template. Track time from pickup to resale. Track resale profit separate from hauling revenue. Decide what items are not worth storing.

Add winch to trailer when hauling jobs justify it. Consider dump trailer only after volume proves demand. Consider enclosed trailer for protected deliveries/storage jobs. Consider second trailer only after scheduling demand exists. Consider second truck only after consistent lead flow exists. Create maintenance budget for truck and trailer. Track equipment ROI before buying upgrades.

Consider Done & Gone Hauling & Storage branding. Explore vehicle storage. Explore contractor tool/equipment storage. Explore trailer/boat/ATV storage. Explore garage bay rental or workspace rental. Explore estate cleanout partnerships. Explore commercial cleanout contracts.