Done & Gone Hauling
You point. We haul. It’s Done & Gone.
A simple, practical guide for launching, marketing, pricing, and growing a hauling business from local junk removal into a bigger hauling, resale, storage, and garage-based operation.
Brand Summary
The business should feel professional, local, fast, and reliable.
Core Positioning
- Professional local hauling company
- Focused on junk removal, dump runs, cleanouts, and large item delivery
- Built to start lean and grow into hauling, resale, storage, garage space, and equipment support
- Simple customer experience: send photos, get quote, we haul it away
Main Customer Pitch
Need junk gone? Done & Gone Hauling handles furniture, appliances, mattresses, garage clutter, move-out junk, dump runs, and cleanouts. Send photos for a fast quote. You point. We haul. It’s Done & Gone.
Core Services
Start simple. Offer services that fit the truck, trailer, schedule, and safety limits.
Junk Removal
Furniture, appliances, mattresses, garage clutter, basement junk, shed junk, yard waste, and general household items.
Dump Runs
Customer already has items piled up and needs them loaded, hauled, and disposed of properly.
Garage, Basement & Shed Cleanouts
Higher-value cleanout jobs where the customer wants an entire space cleared.
Move-Out Cleanouts
Fast hauling for renters, homeowners, landlords, and property managers dealing with leftover junk.
Large Item Pickup & Delivery
Marketplace furniture, appliances, tools, equipment, and oversized items for people without a truck or trailer.
Trailer Hauling
Careful hauling for larger items, equipment, project vehicles, scrap, and other suitable trailer loads.
Target Customers
These are the people most likely to have urgent hauling needs and pay quickly.
Homeowners
Angle: Garage, shed, basement, yard waste, renovation leftovers, old furniture.
Pitch: Tired of staring at that pile? Send a picture and we’ll quote it.
Renters Moving Out
Angle: Time-sensitive junk removal before inspection or moving day.
Pitch: Moving out and need stuff gone fast? We handle move-out junk and dump runs.
Landlords
Angle: Tenant-leftover junk, abandoned furniture, appliances, and unit cleanouts.
Pitch: Tenant left junk behind? Send photos and we’ll quote the cleanout.
Realtors
Angle: Pre-listing cleanouts, garage cleanup, basement clutter, and furniture removal.
Pitch: Need a property cleaned up before photos or showings? We can help.
Seniors / Downsizing Families
Angle: Respectful help clearing furniture, household items, storage areas, and moving leftovers.
Pitch: Careful, respectful cleanout help for downsizing and household transitions.
Contractors
Angle: Small renovation debris, old fixtures, cleanup loads, materials, and dump runs.
Pitch: Need an extra truck and trailer for cleanup? Send photos for a quote.
Pricing Guide
Pricing should account for labor, distance, dump fees, weight, difficulty, and urgency.
| Service | Starting Price / Range |
|---|---|
| Minimum Pickup | $100 minimum |
| Small Single Item | $75 - $125 |
| Couch / Mattress / Recliner | $100 - $175 |
| Appliance Removal | $100 - $200 |
| Small Pickup Load | $150 - $250 |
| Partial Trailer Load | $250 - $450 |
| Large Trailer Load | $450 - $800+ |
| Garage Cleanout | $300 - $1,000+ |
| Basement Cleanout | $300 - $1,200+ |
| Rental Cleanout | $400 - $2,000+ |
| Marketplace Delivery | $60 - $200+ |
| Equipment / Vehicle Hauling | Quote only |
Quote Formula
Keep this internal. Customers should receive a simple all-in price whenever possible.
Internal Formula
Time + labor + weight + dump fee + fuel + distance + difficulty + urgency.
Customer-Friendly Quote
“Based on the photos, I can remove that for $___ all-in, including loading, hauling, and disposal.”
Launch Plan
The first goal is not perfection. The first goal is paid jobs, photos, and reviews.
First Launch Checklist
- Create Facebook business page
- Upload logo and cover image
- Create Gmail or business email
- Take clean photos of truck and trailer
- Post launch announcement
- Create Facebook Marketplace service listings
- Post in local buy/sell/community groups
- Message landlords, realtors, contractors, and property managers
- Complete first jobs and take before/after photos
- Ask every happy customer for a review
Facebook / Local Ad Copy
Use direct, simple posts that ask for photos and lead to a quote.
Launch Post
Now booking local hauling and junk removal. Done & Gone Hauling handles furniture, appliances, dump runs, garage clutter, move-out junk, large item delivery, and cleanouts. Truck and trailer available. Send photos for a fast quote.
Short Ad
Need junk gone this week? Send photos for a fast quote. Furniture, appliances, mattresses, yard waste, garage clutter, move-out junk, dump runs, and cleanouts.
Growth Phases
Build the company in stages. Do not buy the empire before the first 50 jobs.
Get jobs, photos, reviews, and proof.
Do not overbuy gear. Use early jobs to validate demand and build trust.
Raise prices and improve process.
Track job types, profit, dump fees, lead source, and customer quality.
Build repeat lead channels.
Push landlords, realtors, contractors, storage facilities, and movers.
Add stronger equipment and possible helper support.
Only add tools, winch setup, storage space, or help if jobs justify it.
Decide whether to stay lean or expand.
Possible expansion into garage space, storage yard, resale, or second trailer.
Best Jobs To Chase
These jobs usually have better urgency, higher value, or better repeat potential.
High-Value Jobs
- Garage cleanouts
- Move-out junk removal
- Landlord tenant-leftover cleanouts
- Basement cleanouts
- Estate or downsizing cleanouts
- Shed cleanouts
- Small equipment hauling
- Marketplace delivery
- Appliance removal
- Scrap metal pickup with resale potential
Avoid or Price Carefully
- Hazardous materials
- Chemicals
- Paint, fuel, oil, or unknown liquids
- Asbestos
- Biohazards
- Medical waste
- Animal waste
- Overloaded trailer loads
- Unsafe lifting jobs
- Jobs with no photos and vague expectations
- Customers who only want the cheapest possible price
Long-Term Vision
The big goal is to turn hauling into assets, storage, resale, and recurring income.
Done & Gone Hauling & Storage
- Start as local hauling and junk removal
- Add resale profit from tools, bikes, rims, equipment, furniture, and scrap
- Rent or acquire small garage/storage space
- Store tools, vehicles, trailers, and resale inventory
- Eventually explore secure outdoor storage, contractor storage, vehicle storage, or storage units
- Build toward Done & Gone Hauling & Storage as a long-term asset business
First-Year Asset Ladder
Buy only what the business proves it needs.
Level 1: Basic Gear
- Gloves
- Ratchet straps
- Tarps
- Moving blankets
- Dolly
- Broom
- Garbage bags
- Basic tools
Level 2: Branding
- Facebook page
- Google Business Profile
- Truck/trailer magnets
- Business cards
- Branded hoodie or shirt
- Simple website
- Before/after photos
Level 3: Expansion Gear
- Winch setup
- Appliance dolly
- Trailer toolbox
- More tie-downs
- Better ramps
- Storage container
- Garage or yard space
Job Tracking Requirements
Track everything from day one so pricing and marketing decisions are based on real numbers.
- Date
- Customer name
- Phone or email
- Town / area
- Job type
- Quoted price
- Final price
- Dump fee
- Fuel estimate
- Helper cost
- Estimated profit
- Items kept for resale
- Lead source
- Review requested
- Review received
- Before/after photos taken